Shutterfly Home Decor

I was part of the team that concepted and developed the “decorating is autobiography” and “your ever-evolving story” home decor campaigns. In addition to a visual guidance, I also concepted, designed and assisted in photo and video art direction for HGTV print ads, direct mail booklets and videos.

campaign concept

HGTV print ads (Design, photo art direction)

video introducing the art library feature of Shutterfly (concept, design, Asst. video director)

direct mail (design, photography concept + direction, press check)