Epic Campaigns

A sampling of integrated campaigns I art directed in my role as Creative Director at Epic, including photo shoots, illustration and video.

Back to School

Each year we create a campaign that appeals to kids, parents and educators to inspire kids to reach their full potential. We develop a theme and rallying manifesto, along with fresh photography and a full range of visual executions.

Olympics Partnership Case Study

Campaign included visual guidance, landing page, emails, videos, social, and product assets.

Holiday Reading Challenge

In-product campaign to encourage kids to read over the holidays. We developed a kit of parts that worked for all marketing assets.

Acquisition ads

We frequently refresh our ads to test different audiences, messaging and visuals, pivoting as needed based on data from results and research.